ABOUT PLUS-PLUS

Plus-Plus is a never-ending story of creativity, rooted in Danish quality and design.

With a singular shape and a world of color made for children and free spirits of all ages, Plus-Plus inspires people everywhere to play freely.

Plus-Plus countryside scene with windmills, hills and a river
Wind turbine in a green field in Denmark
Yellow field under a blue sky in Denmark
Single orange BIG Plus-Plus piece

CREATIVITY AT OUR CORE:

Unleash the power of your imagination with Plus-Plus! With its unique single-shape design, Plus-Plus offers boundless opportunities for creativity.

Plus-Plus is available in two sizes: Plus-Plus comes in standard ( .75" x .5") - ideal for children ages 5 and above, and Plus-Plus BIG (2" x 1.125") designed for safe play from age 1. From a single repeated element, the possibilities are endless as you bring your ideas to life in both 2D and 3D .

Aerial view of the Plus-Plus factory surrounded by trees

We're proud that all Plus-Plus pieces are made at our own factory in Denmark--ranked as the most sustainable country in the world!

Our factory in Holbæk (about an hour west of Copenhagen) is powered entirely by wind energy.

@plusplusofficial Come, take a look behind the scenes at the our factory in Holbæk, Denmark. This is were Plus-Plus is made. #plusplustoy #toysforkids #legetøj #madeindenmark #factorytour ♬ original sound - plusplus_official
Plus-Plus factory floor with molding machines

Manufacturing

Plus-Plus is made from LDPE (Low-Density Polyethylene) plastic. A tough yet flexible plastic used for many different products like squeezable bottles, coatings for paper milk cartons and plastic bags for bread and frozen foods. It's durability and flexibility make it especially well suited for toys. Our baseplates and wheels are made from ABS, a sturdy material also commonly used in building bricks.


We carefully select and trust our vendors, and most of our raw materials are produced in the EU. Even so, we conduct additional testing on all production materials to ensure that they meet our criteria.


Plus-Plus is 100% recyclable. When no longer played with, we recommend that you recycle your Plus-Plus or, even better, pass them on to new users or save for future generations.

Learn to Build - BIG - Activity Set: toddler building a BIG fence

Product Safety:

It’s important to us that our products are free from materials that could be harmful to children. To ensure this, Plus-Plus is continuously tested and approved according to EU toy standards: EN 71-1, EN 71-2, EN 71-3, and REACH. Our products are free from phthalates, PVC, and BPA.

In North America, Plus-Plus meets ASTM and CPSIA standards. All tests are conducted by external, independent laboratories. Plus-Plus is also approved for contact with food and beverages. Even our packaging is free from PVC.

Plus-Plus team in Santa hats posing in the warehouse

The Plus-Plus USA Team

Our creative office and warehouse are located in beautiful Greenville, SC.

We are a small team committed to bringing creative play to every household!